Design Process
Natalie Whealon
Natalie Whealon
February 11, 2022
Recently, I started sharing more in depth, behind the scenes footage of our day-to-day process through Instagram stories. It has been really fun and rewarding to hear from all of you about how much you are enjoying them! Since Instagram stories only have a short life, on today’s blog post we're taking a deeper dive into my design process for creating prints for our bandanas!
Image Content
Step 1: Inspiration
If you have been around for a while, you know how much I value your input. I try to invite you all into the creative process as much as I can through the many polls we share to Instagram. Your ideas for new themes, products, color palettes and more inspire our products.When I am stumped on something and need a little extra guidance, I reach out to my customers first! This usually sparks an idea and gets me going into the inspiration phase.
Image Content
Image Content
I love color and like to start any design with a color palette. This gives me a feeling of what the design should look like and what personality I want it to have.

I pull colors from everywhere! For example, I saw the colors in a pile of unfolded sweaters on my dresser and my water cup. I loved how these colors were working together and I used this to inspire the Midnight Garden fabric.
Step 2: Drawing the Design 

I work in Adobe Illustrator on my laptop and with my Apple pencil on my Ipad. I was trained in Illustrator and actually don’t really know Photoshop at all! Over the years of using Adobe Iillustrator, the program has changed so much and I try to keep up with the new features and updates. For example….live paint. If you aren’t familiar with this feature, it’s a game changer! 


If I am creating something geometric and uniform, I will work on my laptop and draw with points using the pen tool or shapes to create the object. If something is more organic, like flowers, fruits, vegetables. I will start with my ipad and use the apple pencil to draw up the shapes. 


The below image shows the Midnight Floral design that was created using my Apple pencil on my Ipad.


Image
Step 3: Creating the Repeat
Creating the repeat is its own work of art! It has taken me many years to get this step nailed down. I create the repeat of the pattern on my laptop in Illustrator. I move around the elements to make sure the repeat flows and doesn’t look like I copied and pasted the pattern over and over.

The blue box below shows the repeat area.
Image
Step 4: Finalizing color and design
Next up, I usually print out the new design on my office printer to make sure it looks okay. If nothing immediately jumps out at me, I will print a test on the fabric printer. I usually mess around with the scale a lot. I think the scale of the pattern is a very important aspect of the fabric for bandanas. If the design is too big, each bandana might not have all of the elements. If it is too small, the detail will disappear.
Image Content
Image Content
Color swatches and test prints are reviewed
Step 5: Review the collection together

I love designing collections. I think creating prints that all work together is so satisfying! I try to think about the collection from the opinion of my customers. 

  • Is there a print a boy dog would wear? I personally love putting Rupert in florals and bright colors, but I know this isn’t everyone’s taste! 

  • Seasonal vs. everyday

  • Would someone buy more than one item from this collection?

  • Are these different from others currently offered in the Shop?


Final tweaks are made, a few more test prints and then I set them aside for a few days to let myself really think about them prior to making any changes. The next time I look at them if they are still making me happy, they are good to go into production!


image
$10.00
$44.00
$22.00
$22.00
$11.00
$22.00
$11.00
$22.00
$11.00
$22.00
$11.00
$22.00
$11.00
$22.00
Thank you for taking the time to learn about my design process. When you are looking for a new bandana, what do you look for to help make your selections? Leave your comment below!

Design Process

By Natalie Whealon Feb 10, 22

13 comment

  • Hi, my name is Eric and I’m betting you’d like your website rupertandco.shop to generate more leads.

    Here’s how:
    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you as soon as they say they’re interested – so that you can talk to that lead while they’re still there at rupertandco.shop.

    Talk With Web Visitor – CLICK HERE http://boostleadgeneration.com for a live demo now.

    And now that you’ve got their phone number, our new SMS Text With Lead feature enables you to start a text (SMS) conversation – answer questions, provide more info, and close a deal that way.

    If they don’t take you up on your offer then, just follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.

    The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!

    Try Talk With Web Visitor and get more leads now.

    Eric
    PS: The studies show 7 out of 10 visitors don’t hang around – you can’t afford to lose them!
    Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=rupertandco.shop

    - Eric Jones posted Jul 19, 2022
  • Hey, this is Eric and I ran across rupertandco.shop a few minutes ago.

    Looks great… but now what?

    By that I mean, when someone like me finds your website – either through Search or just bouncing around – what happens next? Do you get a lot of leads from your site, or at least enough to make you happy?

    Honestly, most business websites fall a bit short when it comes to generating paying customers. Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment.

    Here’s an idea…

    How about making it really EASY for every visitor who shows up to get a personal phone call you as soon as they hit your site…

    You can –

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.

    CLICK HERE https://jumboleadmagnet.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    You’ll be amazed – the difference between contacting someone within 5 minutes versus a half-hour or more later could increase your results 100-fold.

    It gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation.

    That way, even if you don’t close a deal right away, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Pretty sweet – AND effective.

    CLICK HERE https://jumboleadmagnet.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE https://jumboleadmagnet.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=rupertandco.shop

    - Eric Jones posted Jul 12, 2022
  • Hey, my name’s Eric and for just a second, imagine this…

    - Someone does a search and winds up at rupertandco.shop.

    - They hang out for a minute to check it out. “I’m interested… but… maybe…”

    - And then they hit the back button and check out the other search results instead.

    - Bottom line – you got an eyeball, but nothing else to show for it.

    - There they go.

    This isn’t really your fault – it happens a LOT – studies show 7 out of 10 visitors to any site disappear without leaving a trace.

    But you CAN fix that.

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know right then and there – enabling you to call that lead while they’re literally looking over your site.

    CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

    Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Strong stuff.

    CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=rupertandco.shop

    - Eric Jones posted Jun 28, 2022
  • Hey, this is Eric and I ran across rupertandco.shop a few minutes ago.

    Looks great… but now what?

    By that I mean, when someone like me finds your website – either through Search or just bouncing around – what happens next? Do you get a lot of leads from your site, or at least enough to make you happy?

    Honestly, most business websites fall a bit short when it comes to generating paying customers. Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment.

    Here’s an idea…

    How about making it really EASY for every visitor who shows up to get a personal phone call you as soon as they hit your site…

    You can –

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.

    CLICK HERE https://jumboleadmagnet.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    You’ll be amazed – the difference between contacting someone within 5 minutes versus a half-hour or more later could increase your results 100-fold.

    It gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation.

    That way, even if you don’t close a deal right away, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Pretty sweet – AND effective.

    CLICK HERE https://jumboleadmagnet.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE https://jumboleadmagnet.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=rupertandco.shop

    - Eric Jones posted Jun 10, 2022
  • Good day,

    My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations

    What for?

    Part of my job is to check out websites and the work you’ve done with rupertandco.shop definitely stands out.

    It’s clear you took building a website seriously and made a real investment of time and resources into making it top quality.

    There is, however, a catch… more accurately, a question…

    So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know?

    More importantly, how do you make a connection with that person?

    Studies show that 7 out of 10 visitors don’t stick around – they’re there one second and then gone with the wind.

    Here’s a way to create INSTANT engagement that you may not have known about…

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can talk to that lead while they’re literally checking out rupertandco.shop.

    CLICK HERE https://jumboleadmagnet.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    It could be a game-changer for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately (and there’s literally a 100X difference between contacting someone within 5 minutes versus 30 minutes.)

    Plus then, even if you don’t close a deal right away, you can connect later on with text messages for new offers, content links, even just follow up notes to build a relationship.

    Everything I’ve just described is simple, easy, and effective.

    CLICK HERE https://jumboleadmagnet.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE https://jumboleadmagnet.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=rupertandco.shop

    - Eric Jones posted May 30, 2022
  • Hey there, I just found your site, quick question…

    My name’s Eric, I found rupertandco.shop after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.

    So here’s my question – what happens AFTER someone lands on your site? Anything?

    Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.

    That means that all the work and effort you put into getting them to show up, goes down the tubes.

    Why would you want all that good work – and the great site you’ve built – go to waste?

    Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.

    But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?

    You can – thanks to revolutionary new software that can literally make that first call happen NOW.

    Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.

    You know, strike when the iron’s hot!

    CLICK HERE http://talkwithwebtraffic.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!

    That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.

    Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.

    Just this alone could be a game changer to make your website even more effective.

    Strike when the iron’s hot!

    CLICK HERE http://talkwithwebtraffic.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.

    Thanks and keep up the great work!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    Stop wasting money chasing eyeballs that don’t turn into paying customers.
    CLICK HERE http://talkwithwebtraffic.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebtraffic.com/unsubscribe.aspx?d=rupertandco.shop

    - Eric Jones posted Apr 15, 2022
  • Hey, this is Eric and I ran across rupertandco.shop a few minutes ago.

    Looks great… but now what?

    By that I mean, when someone like me finds your website – either through Search or just bouncing around – what happens next? Do you get a lot of leads from your site, or at least enough to make you happy?

    Honestly, most business websites fall a bit short when it comes to generating paying customers. Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment.

    Here’s an idea…

    How about making it really EASY for every visitor who shows up to get a personal phone call you as soon as they hit your site…

    You can –

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.

    CLICK HERE http://jumboleadmagnet.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    You’ll be amazed – the difference between contacting someone within 5 minutes versus a half-hour or more later could increase your results 100-fold.

    It gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation.

    That way, even if you don’t close a deal right away, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Pretty sweet – AND effective.

    CLICK HERE http://jumboleadmagnet.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://jumboleadmagnet.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=rupertandco.shop

    - Eric Jones posted Apr 14, 2022
  • Hey, my name’s Eric and for just a second, imagine this…

    - Someone does a search and winds up at rupertandco.shop.

    - They hang out for a minute to check it out. “I’m interested… but… maybe…”

    - And then they hit the back button and check out the other search results instead.

    - Bottom line – you got an eyeball, but nothing else to show for it.

    - There they go.

    This isn’t really your fault – it happens a LOT – studies show 7 out of 10 visitors to any site disappear without leaving a trace.

    But you CAN fix that.

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know right then and there – enabling you to call that lead while they’re literally looking over your site.

    CLICK HERE http://jumboleadmagnet.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

    Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Strong stuff.

    CLICK HERE http://jumboleadmagnet.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://jumboleadmagnet.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=rupertandco.shop

    - Eric Jones posted Apr 12, 2022
  • Hey there, I just found your site, quick question…

    My name’s Eric, I found rupertandco.shop after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.

    So here’s my question – what happens AFTER someone lands on your site? Anything?

    Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.

    That means that all the work and effort you put into getting them to show up, goes down the tubes.

    Why would you want all that good work – and the great site you’ve built – go to waste?

    Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.

    But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?

    You can – thanks to revolutionary new software that can literally make that first call happen NOW.

    Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.

    You know, strike when the iron’s hot!

    CLICK HERE http://jumboleadmagnet.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!

    That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.

    Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.

    Just this alone could be a game changer to make your website even more effective.

    Strike when the iron’s hot!

    CLICK HERE http://jumboleadmagnet.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.

    Thanks and keep up the great work!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    Stop wasting money chasing eyeballs that don’t turn into paying customers.
    CLICK HERE http://jumboleadmagnet.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=rupertandco.shop

    - Eric Jones posted Apr 09, 2022
  • This is amazing! I love that you gather your colors and inspiration in order to create something unique and beautiful. Thank you for sharing your process!

    - Whitney posted Feb 11, 2022
  • Such a fun way to see how your bandanas are created!!

    - Lindsay posted Feb 11, 2022
  • Love all the bright colors for spring this year!

    - Amy posted Feb 11, 2022
  • Wow! Love seeing your creative process. As someone who has used AI in the past, I can tell that you really know your stuff! Those programs are hard and I agree on the ever-changing. Love that your brand isn’t like the others — I see bandana prints all the time that are the same across boutiques so this is something new you can’t find! 🥰

    - Stephanie Schmidt posted Feb 11, 2022

Leave a Comment

Name
Email
Comment
Image Alt Text